A commercial from the eye care company Pearle Vision has gone viral and after you watch it, you’ll understand why.

The commercial, titled ‘Ben’s Glasses’ tells the story of a young boy who wears old glasses that don’t fit his face at all; he is seen struggling to keep them from falling off his face as he goes about his day.

In actuality, the young boy doesn’t need glasses, but you find out why he wears them at the end of the video and it’s really sweet (no spoilers I promise).

Doug Zarkin, the chief marketing officer of Pearle Vision spoke about the campaign saying, “Our doctor actually goes the extra mile and puts in the blank lens so the child is none the wiser. The easy way out would be simply popping out the lenses, but in realizing how important they are, she is partnering with the parents to make the child feel better about himself.”

Watch the video above and make sure you have a tissue nearby.

Check out Pearl Vision’s website HERE.

Filed under: Pearle Vision