Toronto’s new tourism campaign promotes the city and showcases the best of what the city has to offer: buildings, art, people, restaurants, night life, fashion and love.

The video not only focuses on various multicultural neighbourhoods, the Raptors, Drake and Bautista’s bat flip but it also showcases the city’s diversity and Pride (notice the campaign tagline ‘the views are different here’ and towards the end of clip, it says ‘It’s okay to let your guard down’).

The video was developed by J. Walter Thompson and soon enough, it will launch south of the border.

Get ready, because there will be more campaign ads coming out in late spring.

Filed under: Toronto