First it was Dad’s Chocolate Chip Cookies and now it’s Skippy Peanut Butter.

Both the crunchy and smooth peanut butter are no longer available in Canada.

Several months ago, U.S. based Hormel Foods, which owns Skippy discontinued the brand in Canada and now it’s slowly disappearing from store shelves.

According to Hormel, it stopped selling Skippy in Canada due to ‘competition and pricing that hurt the brand’s profitability’.  In an e-mail by spokesperson Brian Olson, he says that, “It was an incredibly difficult decision to withdraw Skippy peanut butter from the Canadian market.”

Skippy Peanut Butter first came on the scene back in 1933 and in 2013, was purchased by Hormel from the Anglo-Dutch company.

Sylvain Charlebois, a professor at Dalhousie University, who specializes in food distribution and policy says, “We’re a vast country with only 36 million people. The distribution costs are really high.  If the economics doesn’t make sense, multinationals like Hormel often decide just not to exploit certain markets.” Sylvain also adds that the extra cost of required French labelling may have also been a factor.

Sylvain says that Canada has a small population which could have also contributed to the decision Hormel made to stop the sales of Skippy.

Check out this classic Skippy Peanut Butter commercial from the 1980’s below:

 

 

#RIPSkippy

Filed under: Skippy Peanut Butter