Despite rumours circulating around the internet world, Britney Spears will NOT be performing at next year’s Super Bowl.

 

The rumour of the so-called upcoming performance was addressed during a brand panel moderated by MAC Presents President Marcie Allen asked Justin Toman (Pepsi sports marketing director) who would be the headlining act at the Super Bowl.

 

 

Justin says, “I can tell you it’s not Britney.  That rumour happens at this time every year.”

 

During an interview with Billboard earlier in the year before the Pepsi Zero Sugar Super Bowl LI Halftime Show, Justin explained what goes into their selection of Super Bowl performers:  “It’s one of those cases where you look at the small set of the people that could pull that kind of a show off.  Sets up in seven minutes, it’s a 12-minute show, and they have to break it all down again in seven minutes. In those 12 minutes of the show, someone has to deliver power, punch, performance, singing, lights…. who has the reach, the social following, the album sales, who’s trending, who’s in cycle?” 

 

No word yet who will perform but in the meantime, let’s take a look at Britney’s past with Pepsi below:

 

 

 

Filed under: Britney Spears, Pepsi