Alex Da Kid Releases Powerful Video for 'Not Easy'

Music producer Alex Da Kid just released his first single, ‘Not Easy’ featuring X Ambassadors, Elle King and Wiz Khalifa.

The video features strained family relationships with a mother behind bars, a high school student who experiences bullying and racial tensions when a young white woman brings her black boyfriend to meet her very conservative family.

Sam Harris of X Ambassadors takes the first verse of the song, Elle King the second and Wiz the third.

Alex Da Kid has produced some of mega hits for Eminem (‘Love the Way You Lie’), Imagine Dragons (‘Radioactive’) and Diddy (‘Coming Home’).

https://www.youtube.com/watch?v=k-ImCpNqbJw

Check out his brand new music video for his debut single, ‘Not Easy’ above!