In 2016, knowing what time it is, is too mainstream. If we all lived in Levi Maestro’s world, no one would know what time is and we would all walk around with watches that reminded us that we don’t know the time.

 

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Levi is the founder of The Infinity Piece, a watch that isn’t a watch. As he writes on the Kickstarter campaign, the jewellery is a reminder “to live in the moment while redefining the idea of being on time.”

 

Levi has already received $6,000 and is hoping to reach his goal of $40,000. The reaction to the watch online has not been the best:

 

https://twitter.com/lukerbl/status/793028227770056704?ref_src=twsrc%5Etfw

https://twitter.com/petehotchkiss/status/792814877001777153?ref_src=twsrc%5Etfw

https://twitter.com/youngvulgarian/status/792757582637203457?ref_src=twsrc%5Etfw

 

Please don’t purchase this bracelet.

Filed under: jewellery, Kickstarter, viral